How I help
Clear direction.
A practical scope.
Fractional Brand & Ecommerce Director support for growing consumer brands. I connect brand decisions, Amazon, Shopify, and the people doing the work.
Brand direction
Clarify the brand.
When the story is unclear, every new piece of work becomes another debate. I help clarify the direction so your team has a stronger basis for decisions.
- Positioning and message priorities.
- Consistency across packaging and digital touchpoints.
- Creative briefs and brand reviews.
Amazon & Shopify direction
Connect the shopping experience.
Look at how customers encounter your products, understand the offer, and decide what to buy. I help identify priorities and give your specialists direction on what needs attention.
- Product-page messaging and presentation.
- Storefront experience and consistency.
- Priorities for your specialists to implement.
Platform changes, development, listing uploads, advertising management, and daily operations stay with your execution team.
Creative oversight
Guide the creative.
Your team should know what the work needs to achieve and how decisions will be made. I help shape briefs, review work, and give specific feedback tied to the agreed direction.
- Briefs and decision criteria.
- Concept reviews and practical feedback.
- Alignment across your team and partners.
Working together
A focused monthly partnership.
We agree on a focused scope, meeting and review cadence, and clear responsibilities before work begins.
Depending on the scope, that can include planning conversations, prioritized recommendations, briefs, and creative reviews.
Your team and specialist partners handle production and day-to-day operations. Full CMO responsibilities, media buying, development, and unlimited production are outside this engagement.
Additional work is agreed and scoped separately.
Questions
What does ‘fractional’ mean?
You get ongoing director-level support for an agreed part of your business, without creating a full-time role. The scope and working cadence are defined together.
Will you work with our existing team or agency?
Yes. The engagement is designed to give the people doing the work a clearer direction, shared priorities, and practical feedback.
Do you produce the designs, content, or website changes?
Hands-on production is not included in the monthly oversight scope. I help define what is needed, brief the work, and review it with your execution partners.
Can we focus on Amazon or Shopify?
Yes. The scope can focus on the channel or set of decisions that needs the most attention, while keeping the wider brand in view.
What does it cost?
Pricing depends on the agreed scope, review needs, and working cadence. We’ll establish those before a proposal.
Can you guarantee sales growth?
No. Sales depend on many factors, including the product, market, pricing, traffic, and execution. My role is to improve the clarity and consistency of the decisions and work within our scope.
Need a clearer direction?
Tell me what’s happening in the business and where you need support.