About Ghost Creative
I’m Steve. Ghost is how I work with brands.
Ghost Creative is my independent practice for growing consumer brands that need clearer direction across brand and ecommerce.
I work directly with founders and small teams on the decisions that connect the brand story, product presentation, Amazon, and Shopify.
The goal is practical: help you see what matters, make informed choices, and give the people doing the work a clear direction.
A creative eye. A practical way of working.
With 25+ years of experience, I bring a creative eye and practical business perspective to the decisions shaping your brand.
I care about how a brand looks, what it says, and how it helps people understand the product. Those decisions belong in the same conversation.
My approach is direct and collaborative. We look at what’s happening, identify the important questions, and turn the answers into priorities your team can act on.
What you can expect
Plain language
Clear recommendations and useful conversations, without the presentation theater.
A connected view
Brand and ecommerce decisions considered together.
Respect for your team
Direction that helps your people and partners do their work.
Clear boundaries
An agreed scope, realistic expectations, and a working relationship you can understand.